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Egyptian Exchange

Last update 31 Dec 2025

General Company for Ceramic and Porcelain Products SAE · PRCL.CA

Egypt · Consumer Discretionary · Household Durables · EGP

Price history

General Company for Ceramic and Porcelain Products SAE is an Egypt-based construction supplies & fixtures business in the consumer cyclicals sector, listed on the Egyptian Exchange under ticker PRCL.CA. General Company for Ceramic and Porcelain Products SAE (Sheeni) is an Egypt-based company engaged in the manufacture and sale of ceramic and porcelain products. The company produces a wide variety of products including tableware made of porcelain sanitary ware (baths) and ceramic floor and wall paljlaz. The company also grinds raw materials and sell them to non-crews. General Company for Ceramic and Porcelain Products SAE’s products include sanitary ware suit all ceramic flooring and wall forms, ceramic walls for homes and businesses, Vases for homes, offices, hotels, houseware, Dishes for hotels and restaurants, and Ceramic floors in various shapes to suit all tastes. Its investment profile is best assessed through consumer spending, brand positioning, pricing power, distribution, and the broader discretionary demand cycle in Egypt. Key analysis points include business model clarity, durability of revenue sources, cost control, cash conversion, leverage, shareholder structure, and the consistency of public disclosures over time.

Fundamentals

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Metric  (EGP, M) 2024 2023 2022 2021 2020
Revenue Total Revenue
EBITDA
EBIT
Net income Net Income -45
Operating margin
Net margin